press-agentry: Meaning and Definition of

press-a•gent•ry

Pronunciation: (pres'ā"jun-trē), [key]
— n.
  1. the vocation or responsibilities of a press agent.
  2. publicity produced by a press agent's work or skill, esp. in making a person or thing seem more desirable, admirable, or successful.
Random House Unabridged Dictionary, Copyright © 1997, by Random House, Inc., on Infoplease.
press agent press association

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